Wine Sales Consulting
Strengthen the Way You Sell Wine
Selling wine successfully requires more than putting bottles on a shelf or adding names to a wine list. The wines need to fit the customer. The pricing needs to make sense. The presentation needs to be clear. And the overall selection should support the business.
- Wine sales strategy
- Product positioning
- Pricing guidance
- Customer targeting
- Portfolio evaluation
- Account development
- Sales planning
- Product presentation
- Premium wine positioning
- Customer relationship strategy
- New product introductions
- Business development guidance
Wine Sourcing
Finding the Right Wine for Your Needs
There are thousands of wines available from producers around the world. More choices do not always make the decision easier. I help clients narrow those choices and identify wines that fit their specific requirements.
- Wine research
- Supplier evaluation
- Product comparison
- Domestic wine sourcing
- International wine sourcing
- Premium wine sourcing
- Private order guidance
- Bulk wine purchasing guidance
- Price comparison
- Product quality evaluation
- Portfolio sourcing
- Special wine requests
The goal is simple: find wine that provides the right combination of quality, price, style, availability, and purpose.
Restaurant Wine Consulting
Build a Wine List That Works With Your Menu
A restaurant wine list should support the food and make ordering easy for guests. It should provide enough variety without becoming confusing. It should also make financial sense for the restaurant.
- New wine list development
- Existing wine list review
- Wine selection
- Menu pairing
- Wine pricing strategy
- Wine-by-the-glass programs
- Bottle selection
- Premium wine recommendations
- Seasonal wine updates
- Supplier evaluation
- Portfolio balancing
- Customer-friendly wine selections
- Staff wine guidance
The objective is to create a wine program that works for both the restaurant and its guests.
Hotel & Hospitality Consulting
Wine Programs Designed Around the Guest Experience
Hotels and hospitality businesses often require different wines for different parts of their operation. I can provide consulting support for wine used in:
- Hotel restaurants
- Bars
- Lounges
- Room service
- Banquets
- Weddings
- Conferences
- Executive functions
- VIP services
- Private events
- Corporate gatherings
- Special guest experiences
Every recommendation can be developed around the property, guest profile, food program, price level, and business goals.
Wine Shop & Retail Consulting
Create a Stronger Retail Wine Selection
A successful wine shop needs more than a large number of bottles. The selection needs structure. Customers should be able to find wines at different prices, styles, regions, and occasions.
- Portfolio development
- Product selection
- Category planning
- Price-point planning
- Premium wine selection
- Customer-focused collections
- Seasonal wine planning
- Product positioning
- New wine recommendations
- Portfolio review
Distributor, Importer & Supplier Consulting
Support for the Business Side of Wine
I work with businesses involved in the movement, representation, and sale of wine: wine distributors, importers, suppliers, producers, wine brands, hospitality suppliers, and retail buyers.
- Portfolio review
- Market positioning
- Sales strategy
- Account development
- Product introduction strategy
- Buyer relationship development
- Business development
- Pricing review
- Portfolio opportunities
- Client targeting
- Sales presentation guidance
Corporate Wine Services
Wine for Business
Wine can play an important role in business hospitality. I help companies select wines for professional occasions while keeping the process simple and appropriate for the event.
- Business dinners
- Executive dinners
- Client entertainment
- Corporate receptions
- Holiday events
- Employee celebrations
- Business gifts
- Client gifts
- Company events
- Private corporate functions
- Conferences
- VIP hospitality
Selections can be planned around your budget, menu, guest count, event style, and purpose.
Private Wine Consulting
Personal Wine Guidance
You do not need to own a restaurant or wine business to work with Lino International Wine Consulting. I also work directly with private clients.
Tell me what you enjoy. Tell me what you are eating. Tell me the occasion. Tell me your budget. I can help narrow the choices.
- Personal wine recommendations
- Home wine selections
- Dinner wines
- Special occasion wines
- Celebration wines
- Holiday selections
- Premium bottles
- Wine gifts
- Corporate gifts
- Home wine collection guidance
- Food and wine pairing
- Private wine purchasing guidance
Private Wine Collections
Build a Collection Around Your Taste
A personal wine collection should reflect the person who owns it. It does not need to be filled only with famous or expensive bottles.
- Personal taste
- Drinking preferences
- Food preferences
- Budget
- Storage
- Special occasions
- Short-term drinking
- Longer-term wine planning
- Preferred regions
- Preferred grape varieties
The goal is to build a collection you actually enjoy owning and drinking.
Food & Wine Pairing
The Right Wine Can Change a Meal
Good food and wine pairing is about balance. The wine should complement the flavors of the meal instead of fighting against them.
- Main ingredients
- Sauce
- Cooking method
- Seasoning
- Acidity
- Sweetness
- Richness
- Texture
- Spice
- Personal preference
Available for restaurants, hotels, chefs, private dinners, events, corporate functions, and special occasions.
Wine Tastings
Enjoy Wine. Learn Wine. Understand What You Like.
Wine tasting does not need to feel formal or intimidating. A tasting can be educational while still being enjoyable.
- Red wines
- White wines
- Regional wines
- Grape varieties
- Food pairings
- Premium selections
- Comparative tastings
- Business presentations
- Private gatherings
- Corporate events
Bulk & Private Order Consulting
Planning Larger Wine Purchases
Businesses, events, and private clients sometimes require wine in larger quantities. I can help clients plan selections based on budget, guest count, menu, event type, customer profile, price level, quantity, wine style, and intended use.
Consulting may be useful for hotels, restaurants, private events, weddings, corporate functions, hospitality groups, retail businesses, and private clients.
All purchasing, distribution, transportation, import, export, and delivery activity must follow applicable laws and licensing requirements.