About the Founder
Meet Antonio Lugo Lino
Founder & CEO of Lino International Wine Consulting
I am Antonio Lugo Lino, Founder and CEO of Lino International Wine Consulting.
My professional background combines wine sales consulting with many years of experience in international business, importing, exporting, logistics, purchasing, sales, contracts, negotiation, transportation, quality control, and client relationships.
I was born in Pisa, Italy and raised in the United States. Growing up with an international background gave me an early appreciation for different cultures, food, business, and the way people connect around a table.
I earned a Master's degree in International Business Relations from the University of Southern California.
Before entering the wine business, I spent approximately two decades working as a private contractor in the medical equipment import and export industry. That career taught me important business principles that continue to guide the way I work today.
- Quality matters.
- Communication matters.
- Details matter.
- Relationships matter.
- And your word matters.
I later brought those same values into wine sales consulting. Today, through Lino International Wine Consulting, I help businesses and private clients make better wine decisions with professional guidance and personal attention.
My Business Philosophy
Trust Comes First
I believe a successful consulting relationship should be simple.
- Listen carefully.
- Understand what the client needs.
- Give clear recommendations.
- Do what you say you are going to do.
- And build the relationship from there.
I do not believe clients should be pressured into buying wine simply because it is expensive, famous, or fashionable. A wine needs to make sense for the person, business, menu, occasion, or market it is being selected for.
My goal is not just to recommend wine. My goal is to recommend the right wine for the right purpose.
Founder's Message
A Personal Note From Antonio Lugo Lino
Thank you for visiting Lino International Wine Consulting.
I have spent much of my professional life working with people, products, suppliers, clients, transportation, sales, and international business. One lesson has remained consistent throughout my career:
Good business begins with trust.
When I work with a client, I want to understand what they truly need before offering a solution. I believe in clear communication, personal service, and long-term professional relationships.
Whether you are developing a restaurant wine list, improving your wine sales, sourcing products, planning an event, or simply looking for the right wine for your home, I would be happy to hear what you are working on. The first step is simply a conversation.
Antonio Lugo LinoFounder & CEO, Lino International Wine Consulting